Prática adotada hoje pela maioria rede de mercados, a quarta-feira com fartura foi iniciada do extinto Supermercados Musamar, que construiu o primeiro hipermercado de Maringá. A propaganda é de 1989.
Das mais recentes postagens do blog de JC Cecílio está a que fala da mudança ocorrida em 1974, quando o Supermercado Cravinho tornou-se Musamar, que mais tarde se tornou o primeiro hipermercado da cidade. Há ainda outras postagens interessantes no MPB.
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